A new report has been published by Stratview Research, titled, “False Eyelashes Market” The experts authoring this report have made an effort at providing in-depth information on leading growth drivers, restrictions, challenges, current and upcoming trends, and opportunities to offer a comprehensive assessment of the global False Eyelashes Market. Users can use the analysis included in this report to plan effective growth strategies and prepare for future challenges beforehand.
Market segmentation
Market segmentation has been done correctly to help the users define and better understand their target audiences and ideal customers. Market segmentation in this report allows you to identify the right market for your products and then target your marketing more effectively.
Based on the product type, the market is segmented as strips, cluster/accent, individual, and others. Strip false eyelashes are estimated to account for the major share of the market. The growth is attributed to their exceptional popularity among people, owing to their easy and quick wearing patterns. These eyelashes are so user friendly that they do not require any professional help and are also available in various designs, making the entire lash line look so beautiful. Further, individual false eyelashes are estimated to witness significant growth rate in the next five years. These lashes are available in single as well as flared forms, giving a natural yet dramatic look to the consumer’s eyes. Unlike strip false eyelashes, this requires the help of an expert as each lash or cluster of lashes has to be applied individually.
Based on the constituent type, the market is segmented as natural and synthetic. Synthetic is estimated to hold the larger share of the market, being the leading segment in the upcoming years. These eyelashes are made up of rubber, polymers or acrylic material, and are shinier, glossier giving a more dramatic look. These lashes are available in a variety of thickness, curl, length, style, holding the curls in a proper manner, and are also inexpensive, resulting in being the dominant segment of the market. Further, the natural eyelashes segment is estimated to register a constant growth rate in during the forecast period, owing to their soft texture, making them similar to natural eyelashes and their easy convenience while using them on regular basis. These lashes are made from mink hair, human hair, sable hair, or silk, and are lightweight and flexible as compared to their counterparts.
Based on the distribution channel type, the market is segmented as online, convenience stores, and hypermarkets & supermarkets. Convenience store held the largest share of the market in the year 2019, and includes drug stores, department stores, and specialty stores. Majority of false eyelashes users are very specific about what shape and material they want to have, hence they usually prefer buying them from stores rather than from online merchants, as they also get assistance from experts giving them best suited recommendations as per the consumer’s taste and an explanation of product’s application. On the contrary, online channel is estimated to be the fastest-growing segment over the forecast period, owing to their increasing popularity among consumers because of the convenience they offer. They also offer massive discounts in different occasions in a year, making the products attractive to the consumers, fueling the growth of the market in the next five years.
In terms of regions, North America is estimated to account for the major share of the market owing to the presence of a large number of manufacturers in the U.S. during the forecast period. Factors such as increasing influence of TV, film actors, and social media, and permanent eyelashes which can last for about two to three weeks, gaining popularity are expected to accelerate the product demand in the regional market during the forecast period. Furthermore, Asia-Pacific is estimated to be the fastest-growing region in the upcoming years, with China, India, South Korea, and Philippines being the major countries with increasing awareness regarding developing beauty trends and products in the regional market during the forecast period. Europe is also expected to offer substantial growth opportunities during the forecast period.
As the novel coronavirus (COVID-19) crisis takes over the world, our team of market analysts is continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and their estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive landscape
Relying on data to make business decisions and to have a competitive advantage, is a critical aspect every key player needs to be familiar with. The report throws light on the competitive scenario of the global False Eyelashes Market along with a list of Key players.
Here are few –
Report Features -
This market report includes the following features –
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The false eyelashes market is expected to witness an impressive growth of 5.5% CAGR in the foreseeable future.