The unexpected shifts in the global markets because of the sudden outbreak of the COVID-19 virus have brought many major and minor tremors to industries of all sizes including the Automotive Human Machine Interface (HMI) Market.
It was estimated prior to this unanticipated outbreak that the Automotive Human Machine Interface (HMI) Market will grow at 12.3% CAGR. However, the gradual slowing down of industries will undoubtedly impose limits on the previously estimated growth rate.
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Automotive Human Machine Interface Market Segment Analysis:
Based on the product type, the market is segmented as voice control systems, central displays, instrument clusters, steering mounted controls, head-up displays (HUD), rear seat entertainment (RSE) displays, and multi-function switches. HUD is expected to witness the fastest growth owing to the factors, such as, increasing focus of OEMs and HMI manufacturers towards installation of HUD in mid-range vehicles. At present, HUD is at a nascent stage and is incorporated only in luxury vehicles.
Based on the technology type, the market is segmented as visual interface, acoustic interface, and others. The visual interface technology is estimated to be the largest market in the automotive human machine interface market during the forecast period. Innovation in consumer electronic system, integration of major interfaces in display system, and consumer inclination are among the major factors that have led to the dominance of the visual interface technology.
Based on the access type, the automotive HMI market is segmented as Standard HMI and Multi-Modal HMI systems. The Multi-Modal HMI system is projected to be the fastest-growing segment during the forecast period. This unparalleled growth is owing to the enrichment of safety features and the mounting demand for connected vehicles.
Based on the vehicle class type, the market is segmented as economic passenger cars, mid-priced passenger cars, and luxury passenger cars. The mid-priced passenger cars segment is expected to dominate the market during the forecast period. Emerging trend towards enhancement of user experience inside the vehicle through advanced HMI functions such as touch based infotainment units, haptic controls, and Rear Seat Entertainment (RSE) displays, along with reducing driver distraction are the major factors that have led to the dominance of mid-priced passenger cars in the global automotive HMI market.
In terms of region, Asia-Pacific is expected to remain the largest market for the automotive HMI in the coming five years. Significant economic development in the region has led to increasing disposable income of consumers in the emerging economies, such as China and India. This factor has led to the strong production and sales of passenger cars in the region.
Some of the major players in the automotive human machine interface market are Continental AG, Luxoft Holding, Inc., Delphi Automotive PLC, Synaptics Incorporated, Visteon Corporation, Valeo S.A., Harman International Industries, Inc., Clarion Co. Ltd., Magneti Marelli S.p.A., Alpine Electronics Inc., Altran Technologies SA, and Voicebox Technologies.
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