CORKCICLE announced the beginning of a multi-year collaboration relationship with Walt Disney World Resort – expanding upon an existing successful collaboration with Disney Consumer Products in 2019, under which it has created premium drinkware products themed with some of Disney’s most adored characters. As part of this new alliance relationship, CORKCICLE will be providing the guests an opportunity to purchase Disney co-branded CORKCICLE products at Walt Disney World Resort during various times of the year.
The scope of this exciting collaboration spans additional significant marketing and product opportunities at Walt Disney World Resort. Corkcicle, established in 2011 in Orlando, FL, creates obsession-worthy drinkware, cooler bags, and barware designed to improve every sip and bite into day-making delight. With its impeccably insulated products, one can enjoy a taste of the good life at the perfect degree of delight.
Chris McDonough, CEO of CORKCICLE said “To say that CORKCICLE is excited about our alliance is an understatement. It is such an honour to have opportunities within Disney Parks, Experiences and Products. We can’t wait to work in partnership with Walt Disney World Resort on new elements to delight guests, including at world-class events like the EPCOT International Food & Wine Festival and the Disney Princess Half Marathon Weekend.”
“We are delighted to have CORKCICLE, an internationally-recognized brand with local Orlando roots, join us as the organizing sponsor of the 2021 EPCOT International Food & Wine Festival,” said Kartika Rodriguez, vice president, EPCOT. “This year’s celebration stands out among all of the exciting experiences happening at EPCOT as we continue the historic transformation of the park.”
“CORKCICLE is an innovative brand that creates stylish, sustainable products that make memories through everyday moments – and our two brands collaborating are a perfect fit,” stated Carlos Castro, vice president, Disney Corporate Alliances. “They have had great success over the past couple of years with our licensed products, and we’re thrilled to expand upon this relationship.”
Existing alliances under the relationship with Disney Consumer Products include the stylish Minnie Mouse collection, which pays tribute to Minnie’s spirited attitude and sparkling personality, and the popular Star Wars™ × CORKCICLE collection which features designs inspired by iconic characters from Star Wars: The Empire Strikes Back™. New licensed collections representing other iconic Disney franchises and characters are planned to launch soon.
Source – www.wdwmagic.com